Redesigned for 2004, the Ford F-150 looks much more manly than the previous-generation models. Its tall shoulders, bold front end and crisp lines give it a more utilitarian look that leaves no doubt that this is a serious truck. It's at least as stylish as the much-heralded Dodge Ram, but is totally different. In fact, the F-150 has a unique look, no small feat when designing within the hard parameters imposed by a pickup. In short, we think the new F-150 is a great-looking truck.

The F-150 has picked up styling cues from the handsome Super Duty pickups, including the sharp cut in the forward part of the door, allowing a clear view of the massive outside mirrors. A high beltline gives the truck visual strength and makes occupants feel more secure. The roofline is somewhat reminiscent of chopped-top custom street trucks.

The whole nose is shaped more squarely than the previous generation, which featured more feminine, more car-like curves. The grilles are larger and bolder. The front fascia wraps around to the fenders for a precise, sophisticated appearance. The bodyside and cargo box sheet metal is chiseled, though it looks more slab-sided at the same time, a theme that carries through the tailgate, giving the F-150 an upscale, utilitarian look that's very appealing.

The different trim levels are quite distinctive. Just one example: XLT and Lariat have a honeycomb grille (black on XLT, brushed-nickel on Lariat), while XL, STX, FX4, and King Ranch use a bar-style grille.

Practical considerations are a big part of the design, and some of this can be easily seen. Every bed, no matter which length or style, is two inches taller than previous-generation's beds to give more margin when hauling larger cargoes. All models, including the regular cab, have four opening doors on the body with storage room and/or seats behind the front seat. The SuperCab (extended cab) doors are larger than the vestigial doors on the standard cab. The giant SuperCrew has four full-size crew cab doors.

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